By Pam Gervacio
When you walk through the doors of Pho 37, you’re greeted with more than just the warm aroma of simmering broth—you’re stepping into a story of resilience, heart, and unwavering dedication to excellence. For my family and me, Pho 37 is more than just a restaurant—it’s our go-to comfort place. We believe it’s the best pho in town, and we’re not alone in that sentiment. This beloved Vietnamese eatery has quietly become a culinary gem in Richmond, BC, offering authentic flavours that speak not only to the palate but also to the soul. It’s no wonder that Pho 37 is proudly participating as a vendor in the upcoming Taste of Vietnam Festival, taking place at King George Park on Saturday, August 23, 2025, from 8 AM to 8 PM. This exciting event promises a vibrant cultural experience with performances, food, and a celebration of Vietnamese heritage right in the heart of Richmond.
But behind the bowls of aromatic pho and crisp spring rolls lies a powerful story of commitment, courage, and community.
A Mission Rooted in Integrity
From the beginning, the owners of Pho 37 made a pivotal decision: never compromise on quality. Despite early challenges—tight finances, limited brand recognition, and stiff competition—they refused to cut corners. Instead, they leaned into their vision: to deliver not just food, but a wholesome dining experience.
Pho 37 stands out by its commitment to premium ingredients, prepared without MSG, ensuring that every dish supports their customers’ health as much as it delights their taste buds. Every detail, from the hearty broth to the carefully sourced herbs, is intentional—crafted with both tradition and innovation in mind.
The Heart of Hospitality
Excellence at Pho 37 extends beyond the kitchen. The owners have infused the busi-
ness with core values of growth, innovation, and continuous improvement. Every year, they challenge themselves to enhance not just the menu, but the overall ambiance,
service, and customer experience. It’s this mindset that helped transform a humble beginning into a thriving destination. “We stayed focused, driven by a clear vision and genuine love for what we do,” shared the owner. That philosophy—doing everything with heart—has been the key ingredient in their success.
A Community-Driven Journey
Richmond’s diverse, dynamic community played a vital role in Pho 37’s rise. Nestled in a city rich with Chinese and Southeast Asian cultures, Pho 37 became a bridge between generations and cultures. It has become a favourite not only among families and work- ing professionals but also with the youth, who see it as a cozy place to unwind and connect. Word-of-mouth praise from satisfied guests helped the restaurant gain traction, turning skeptics into loyal patrons—one bowl at a time.
Lessons for Aspiring Entrepreneurs
Pho 37’s journey offers timeless lessons in entrepreneurship: stay true to your values, keep improving, and never lose sight of why you started. There were moments when giving up might have seemed easier. But the love for food, the joy of seeing returning customers, and the belief in their mission kept them going. To those dreaming of opening a business, their advice is simple yet profound: “Work hard. Stay committed. And lead with passion.”
Experience Pho 37 at The Taste of Vietnam As Pho 37 prepares to showcase their culinary artistry at The Taste of Vietnam, it’s not just an opportunity to enjoy the best pho in town—it’s a chance to support a local success story that embodies the spirit of perseverance and heart-led entrepreneurship. Come for the food, stay for the story—and experience the flavours of Vietnam, right here in Richmond.
ReyFort Media 
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